This post is about newly formed businesses in Rwanda. With a view of starting my own (either here, or elsewhere in the region), I have an interest in understanding “the scene” as deeply as possible: this post distills what I’ve learnt so far. Rwanda is young. I recently found out that 50% of the population is under the […]
As an entrepreneur launching a new business, you probably ask yourself: how can I be different from a business branding perspective? How can I make my business stick in the mind of potential customers so they continue to engage with me?