The next episode of the NEF Speaker Series will be held on 17th November.
Innovation is all around us. But how can we change consumer behaviour and make a success of our ventures?
Many start-ups depend on their consumers changing the way they go about their daily lives. Progress and innovation in technology has seen many companies emerge that have changed the way we consume, shop, keep fit, move from A to Z, communicate and keep on top of our personal finances.
The key to success for many start-ups is to affect a change in the mindset of their target market. During our next event we will be discussing how we can move from reaching innovators and early adopters to eventually getting the laggards to buy into our ideas.
Our speakers for the evening will be…
CEO at POD Point Ltd
A successful London based Entrepreneur, Eric founded, grew, and exited ecurie25 Supercar Club through trade sale and has now turned his attention to POD Point, one of the largest Electric Vehicle Charge Point Networks in the UK. POD Point has shipped over 20,000 charge points and supplied over 10 million miles of EV motoring. POD Point has been voted one of Real Business’s 50 most disruptive businesses and is listed in the Sunday Times Tech Track 100.
Chief Customer Officer at Tandem Bank
Ruth was the first employee at Tandem Bank and as CCO is responsible for all of the bank’s customer-facing commercial activities. She led the team that secured Tandem’s banking license – one the few new banking licences granted in the last 100 years.
She started in consultancy where, amongst other projects, she worked on the London 2012 Olympic bid. Ruth then moved to West Africa, where she worked for a year in the Ministry of Trade in the Sierra Leonean Government. After a period working for Tony Blair in his private office, she moved back into the commercial world as Global Finance Director of the $1bn Martini, Whisky and Cognac portfolios at Bacardi.
Founder of Dwell Mortgages
Already a serial entrepreneur, Pradeep became part of the NEF Class of 2012 after having launched 3 ventures. During his year on the programme he moved into the investment space working at Piton Capital. Later he joined Forward Partners, a VC committed to investing in early stage start-ups. Now getting back to being an entrepreneur, Pradeep is working on his latest venture, Dwell Mortgages, a digital mortgage advice and transaction platform which he founded this year.
This event will be hosted at NEF HQ in Huckletree workspace, Moorgate.